The first photos of the advertising photo campaign of Louis Vuitton spring-summer 2010 have recently become available. If you again expect to see Madonna on the brand’s billboards, there you are mistaken as the upcoming season is bringing with it new faces.
The new face of Louis Vuitton became the youngest model Lara Stone. The style of the photos has changed greatly if compared with the previous two seasons of LV.
The model presents things from a new collection of Louis Vuitton, surrounded by ferns, green moss, trees, and white doves. Everything looks very nice and natural, no complicated charts, distorting reality, as in the fall-winter 2009/10. And the main secret here is the color game of the style to fit the season.
Marc Jacobs said he was happy to continue cooperation with the cult photographer Steven Meyzelom. With regard to the model, then, according to the creative director of the brand – “we wanted to portray a modern, expressive and sexual beauty … it certainly should have been Lara Stone. She became the new incarnation of Louis Vuitton women.
Advertising Campaign of Louis Vuitton Spring / Summer 2010 will start in February of th next year.
